Placewright Design @ WHA is honored to be among the Silver Award Winners at The Nationals 2012 for Best Internet Marketing Campaign and Best Community Signage.
NAHB’s Nationals Awards pays tribute to superior sales and marketing achievements by individual professionals, homebuilders and associates, and sales and marketing councils. Meet us at the ceremony on Florida this Wednesday, February 8th! Wish us luck on the Gold Awards!
BEST INTERNET MARKETING CAMPAIGN
Email marketing campaigns continue to drive traffic to the sales center through weekly and monthly emails, direct mail postcards, Fresno Bee and Facebook ads.
A powerful and visually engaging social networking platform informs, educates & turns Fans into Buyers. Landing pages, virtual tours and Facebook advertising are strategically designed to turn traffic into sales.
Leveraging internet technology (email, e-newspaper ads, Facebook ads, Facebook landing pages, polls, posts and Tweets) and closely aligned print campaigns, key messages are showcased through big, bold headlines, fun and relevant imagery, virtual tours and more.
BEST COMMUNITY SIGNAGE
We developed a complete signage program utilizing the brand’s unique elements — thought-provoking plan names and short stories, the signature white frame, fun icons, fonts and color. Circular plaques inform the buyer of the home’s benefits and “extras.”
Placewright Design Team
Creative Director / Marketing / Strategy / Theming: Daniela Mocan
Email Marketing: Daniela Mocan, Sondi Bleazard
Social Marketing: Daniela Mocan, Sondi Bleazard
Advertising (Print & Online): Daniela Mocan, Sondi Bleazard
Signage Design: Daniela Mocan, Sondi Bleazard
Builder: Wilson Homes
Architect: William Hezmalhalch Architects, Inc. (WHA)
Colors & Materials: Donna Aldrich (WHA)
Virtual Tours: Focus 360
Interiors: Interior Lifestyles
Landscape: Broussard Landscaping
Branding / Marketing / Social / Website / Print / Signage / Advertising: Placewright Design